The FruitVegetablesEUROPE campaign, in which prominent and representative organizations such as Citrus Management Committee, Afrucat, Freshuelva, Agro-alimentary Cooperatives of Granada / Green Asparagus, + Broccoli, Artichoke of Spain, Proexport, Asociafruit, Afruex, Apoexpa, Fedefruta and FEPEX, intends to bring the messages of belonging and pride of the sector to millions of consumers in Spain, Germany and Belgium. In this promotional video, we appeal to the feeling of belonging to Europe, to be proud of the work carried out by an entire sector during the hardest months in our recent history. A recognition of the courage and effort of thousands of people during a very complex time and finally a powerful call to action: choosing products from the countryside of Europe. "Thanks to this campaign, we will generate a social movement to support the European fruit and vegetable sector; we will celebrate the work and effort of European farmers; we will make consumers aware of the importance of consuming European products; and we will communicate the strength and unity of the European fruit and vegetable sector ", sums up Marín.